Project THE X
Project THE X is the AI co-pilot every Meta media-buying team should have. Type the project name and the dashboard reads the website on its own, designs the audiences, writes a unique ad for each of your images, and builds the whole campaign straight into Meta — paused, so you approve before anything goes live. After launch you get real lead-quality scoring from your Zoho or Google Sheets CRM, Telegram alerts when something needs you, clean reports for the client, private locked channels for sensitive work, and a dashboard your admin can tailor section-by-section to fit how your agency runs.
Everything you need to plan, launch and watch over a Facebook / Instagram campaign — without the spreadsheet juggling.
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Type the project name and the dashboard goes off and reads the brand's website on its own — price, payment plan, what makes it special, location, the lot. A minute later it shows you what it found in a clean summary so you can correct anything before it builds the campaign.
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Once the dashboard shows you what it learned, you get a text box right there to add notes, fix anything wrong, or steer the campaign in a different direction ("focus on families, not investors"). Whatever you write becomes the most important brief — the rest of the campaign is built around your words.
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Drop your images in. The dashboard writes a different headline and ad text for every image, matched to what's in the picture — a sea-view shot gets sea-view copy, an interior gets finishes copy, an amenity render gets the amenity angle. No two ads end up saying the same thing.
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You see the list of audiences saved in your Meta ad account and choose what to use — all of them, only the lookalike ones, a hand-picked few, or none if you'd rather start cold. The dashboard then builds 3 to 6 different audience tests inside the campaign so you can see which one actually brings the leads.
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Before the campaign is built you say how many you want — 1, 2 or 3. Each one is structured differently (different audiences, different angles), so when you launch them side-by-side you actually learn what works instead of running near-copies.
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The dashboard builds the campaign, the audiences, every ad and the lead form right inside Meta — and leaves the whole thing paused. You review it in Meta's own Ads Manager and turn it on yourself when you're happy. Nothing goes live without you.
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Connect Zoho CRM or a Google Sheet and the dashboard reads your team's lead status — Potential, Hot, Junk, Won, whatever your sheet looks like. It figures out your columns automatically (even when several have the same name), and shows you which campaign actually brings buyers vs. which one just brings phone numbers.
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The dashboard checks your campaigns every hour and pings your phone on Telegram the moment something matters — cost per lead climbing, no leads for a day, ad account balance running low. Your whole team can be in the loop without giving everyone Meta access.
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One-click reports that combine the Meta numbers (spend, clicks, leads) with your real lead quality from Zoho / Sheets, broken out per campaign, per source, per salesperson, or day-by-day. Ready to send.
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Every campaign the dashboard launches is named with your agency's initials and the team-member who launched it, right at the start — so you can always tell at a glance who built what, even when you're looking at a client's Ads Manager months later.
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Pick which sections your team actually uses on signup — campaigns, reports, lead feedback, alerts, knowledge base, team chat — and the sidebar shows only those. New agency members inherit the same set, and the admin can re-tailor at any time from the Agency Profile page.
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Team chat now ships with lockable channels: open a channel, set a password, and only teammates with the password can read or post. The password is hashed on the server — never visible — and unlocks per session, so a stolen laptop doesn't expose months of client conversations.
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The AI brain runs on a small companion app installed on one of your computers — not on a shared server. The dashboard sends jobs to it; your own Claude Code subscription pays for them. Nothing crosses your firewall except the campaign request, and you can pause it any time.
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The Project THE X Blog publishes short, field-tested pieces on AI media buying, lookalike strategy, lead-quality feedback loops, and creative testing. Written by the team that runs accounts every day, not by content marketers.
Five short steps from "I want to launch" to "this is live on Meta". You're in control the whole way — nothing goes live until you press the button in Meta.
Drop the photos you want to advertise with (or pick from your saved-image library), then type the request — for example, "Launch the new Marassi campaign for Egyptian families, 50K EGP budget." The dashboard won't take the request until at least one image is in.
It pulls the project's details from the official site — price, payment plan, location, what makes it special. Then it shows you the brief in plain bullet points and gives you a text box: add anything missing, fix anything wrong, or steer the angle. Your notes win.
Choose your audiences from your saved Meta list (all, lookalikes only, a hand-picked few, or none) and say whether you want 1, 2 or 3 campaigns side-by-side. Then a couple of quick questions: which client, which ad account, what budget. About 30 seconds of clicks.
The dashboard plans the audiences, writes a different ad for each image, uploads the creatives, builds the lead form and sets up every ad inside Meta — all paused. You see live progress as each step finishes.
Open the campaign in Meta's own Ads Manager, give it your final once-over, and turn it on. From there the dashboard checks the numbers every hour. Cost per lead climbing? No leads for a day? Budget about to run out? You'll know on Telegram. Connect Zoho or a Google Sheet and you'll also see which audiences actually bring buyers, not just leads.
Two simple parts: one fee to get started, then a regular fee to keep using it. Both are quoted in writing before you start — no surprises later.
Part one
A single fee, paid up front, to provision your workspace. Self-serve from there — same flow as signing up for any other tool you use.
Part two
A regular fee — monthly, every three months, or yearly — sized to how many people use it, how many campaigns you run, and which add-ons you need.
You'll see both numbers in writing before anything starts — no surprise invoices.
Tell us a bit about your team and we'll send you a written quote — both numbers, no surprises. Usually within one business day.